M Celine Takatsuno: A 2021 review of MyData Business Models

M Celine Takatsuno is our most recent addition to the PrivacyCloud team. We have asked her to help us understand the current status of the various business models falling under the umbrella of a set of principles that the MyData Global organization has come to embody: human-centric control of personal data, individual empowerment, transparency, interoperability, etc. 

More specifically, we have gone through the same list I had put together in a 2019 article, “MyData Business Models”: Privacy Enhancement Tools, User Rights Management platforms, Self-Sovereign Identity tools, Personal Data Stores, Brand Relationship Management tools, Declared Data Platforms, Attention Management and survey-based market research tools, and Personal Data Marketplaces. 

About M Celine Takatsuno

Celine’s been working in data, technology, and privacy spaces for more than a decade.

Before joining us at PrivacyCloud, she was working on a couple of personal data projects, one in healthcare and one in e-commerce.

She’s founded three startups, consulted with a dozen more in media, marketing, and ‘tech for good’, and early on, led business and strategy teams for industry pioneers like Commission Junction.

(Photo by Mitchell Shapiro Photography 2020 – Used with permission)

Monographic: A legal approach to “cookieless” marketing

As an answer to the obvious legal challenges of ID-based, cross-media deduplication (currently greater than those faced by third-party cookies), Google Chrome’s Privacy Sandbox, and its related W3C Working Group, provides a framework for advertisers and publishers to leverage a browser-level interest graph while preserving anonymity, through the use of aggregate data and minimum audience thresholds. As key drawbacks, there is little control on the consumer side, and local storage could result in data leaks when coexisting with either shared-identity, third-party cookies, and platform-specific IDs or walled gardens.

We will address these and other issues from a legal perspective (ePrivacy + GDPR, mostly), and your humble host (Sergio Maldonado) will be on his own for this particular mission.

References:

Gabriela Zanfir-Fortuna: A world tour of data protection laws

Gabriela Zanfir-Fortuna is a Senior Counsel for Global Privacy and EU data protection law at the Future of Privacy Forum and former legal officer for the EDPS (Brussels). She holds a PhD in data protection law.

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Lisa LeVasseur: Introducing the Me2B Alliance

Lisa LeVasseur is an MBA technologist with a background in Computer Science and Philosophy. Lisa began strategic work in cellular telecom industry standards in the late ‘90s while at Motorola. Since then, she has participated in 3GPP, 3GPP2, MEIF, WAP Forum, IETF, W3C, IEEE and Kantara Initiative. 

The Me2B Alliance is setting the standard for respectful technology. It is backed by a group of software engineers, policy analysts, UX experts, business and philanthropic leaders who are committed to giving individuals more say in how technology treats people.

References:

Katharina Weimer and Kirsten Ammon: In anticipation of the EU ePrivacy Regulation

Katharina Weimer is a partner in the privacy team of Fieldfisher and located in the Munich office. She has been advising her clients in the data protection landscape for more than 12 years with a focus on international companies.

Kirsten Ammon is a lawyer of Fieldfisher’s IT and privacy team in the Hamburg office. She develops practical privacy solutions for her clients that are mainly located in Europe and the US.

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Jodi Daniels: Privacy compliance in a cookieless world

Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies.

References:

Sille Sepp: MyData Global and the fight for Human Centricity

Sille Sepp serves as the Programmes Lead for MyData Global, an international nonprofit aiming to empower individuals by improving their right to self-determination regarding their personal data.

With a background in Sociology and Urban Governance, Sille is especially keen to explore the MyData concept in the urban context, and the implications of digital technologies and the data economy on society.

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Elizabeth Renieris: On the illusion of control and the trade-offs of innovation

Elizabeth Renieris is the Founding Director of the Notre Dame IBM Technology Ethics Lab, a Technology and Human Rights Fellow at the Carr Center for Human Rights Policy at the Harvard Kennedy School, and a Fellow at Stanford’s Digital Civil Society Lab. She’s an expert in cross-border data governance, and the ethical and human rights implications of emerging technologies.

References:

Julian Wilson: Self-Sovereign Data meets Open Banking

Julian Wilson began his career at Apple in the late 80s. Here he worked on projects such as the world’s first set top box, hybrid CD / internet games console and as part of the team who introduced Newton [arguably the forerunner to the iPhone].  

He left Apple to join ATT in 1996, where he conceived and built a digital cash payment service for mobile phones based on smart cards.  In 1999 after raising $5m from US venture capitalists and the Dutch Government, Julian led a management buyout of this technology to create SmartAxis BV.  After two more Internet start-ups focused on identity and mobile data, Julian joined Barclays engineering team in late 2013, where amongst other things he and a colleague submitted global patents for modification to the bitcoin protocols / blocks of crypto currency.  

Julian joined Ecospend in 2019 to build a self-sovereign data service on top of an Open Banking platform. He describes his role as putting an Internet lens onto product design.

References:

Andres Arrieta: Privacy, competition, and browser wars

Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition. 

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