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Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition.
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Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.
Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing.
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Alessandro De Zanche is a multilingual senior executive with over 16 years of experience of data, audience, monetisation strategies and products covering international roles in global companies (News Corp, Yahoo!, Telefonica, GfK, Hutchison 3G, Sizmek). He is currently consulting (among others, with: Financial Times Strategies, Dentsu Aegis Network, DPG Media Group) and writes on AdExchanger on a regular basis.
We took this opportunity to discuss the pains of the open programmatic advertising market for publishers and the trade-offs involved in identity management or different models for people to pay for their content.
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Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group.
Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT.
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John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing.
He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth.
Episode notes:
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.
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Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.
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Hoping to better understand a human-centric, demand-led future, we have spent a few months interviewing entrepreneurs and pioneers at the intersection of Marketing, Data, Privacy, and Technology. This channel is our attempt to expand on this effort and share our learnings along the way.
Masters of Privacy is hosted and maintained by PrivacyCloud, a Spain and US-based company that helps people, marketers, and publishers take control of their data, their money, and their experiences.