Dark Patterns are next in line for cross-border fines. The EDPB takes the ePrivacy Directive to La La land.Continue reading
How do we get marketers to overcome the delusion of data-driven effectiveness? Can we engage in responsible marketing when “privacy-safe” has lost all meaning?Continue reading
How does Retail Media solve addressability in a cookieless world? How do multiple retailers work together in a marketplace?Continue reading
We are back with a whole collection of important news at the intersection of marketing, data, privacy, and technology.Continue reading
What is the role of actual business outcomes when it comes to data ethics?Continue reading
Why is AI compliance falling on privacy professionals? As everything becomes AI-powered, where is the red line for “automated decisions”?Continue reading
Updates on ePrivacy, MarTech, Competition, Zero-Party Data, and the Future of Media.Continue reading
Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.
Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing.