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Hi again! We are bringing our regular “Newsroom” updates to this channel, covering quarterly news on five topics:
Please check our full blog post for a complete transcript, including links and references.
Maciej Zawadziński is an AdTech and MarTech expert, founder of several successful companies and online privacy rights advocate. Striving towards more conscious data use and a healthier digital advertising ecosystem, Maciej is currently devoting his knowledge and skills to developing Piwik PRO – a privacy-focused analytics platform, the perfect alternative to Google Analytics.
We have debated the immediate consequences of recent developments concerning the use of Google Analytics in the European Union, as well as other important topics for Marketing Technology and Digital Analytics professionals: valid consent, sample sizes, the avoidance of cookie banners altogether, and the future of data-driven marketing.
References:
As an answer to the obvious legal challenges of ID-based, cross-media deduplication (currently greater than those faced by third-party cookies), Google Chrome’s Privacy Sandbox, and its related W3C Working Group, provides a framework for advertisers and publishers to leverage a browser-level interest graph while preserving anonymity, through the use of aggregate data and minimum audience thresholds. As key drawbacks, there is little control on the consumer side, and local storage could result in data leaks when coexisting with either shared-identity, third-party cookies, and platform-specific IDs or walled gardens.
We will address these and other issues from a legal perspective (ePrivacy + GDPR, mostly), and your humble host (Sergio Maldonado) will be on his own for this particular mission.
References:
Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies.
References:
Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition.
References:
John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing.
He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth.
Episode notes:
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.
References:
Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.
References:
Hoping to better understand a human-centric, demand-led future, we have spent a few months interviewing entrepreneurs and pioneers at the intersection of Marketing, Data, Privacy, and Technology. This channel is our attempt to expand on this effort and share our learnings along the way.
Masters of Privacy is hosted and maintained by PrivacyCloud, a Spain and US-based company that helps people, marketers, and publishers take control of their data, their money, and their experiences.
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