What is Global Privacy Control? What happened to Sephora? Is there hope for Google Analytics?
Continue readingUpdates on ePrivacy, MarTech, Competition, Zero-Party Data, and the Future of Media.
Continue readingWhat will happen to Google Analytics in the EU? Do we really need to rely on consent for analytics purposes?
Continue readingIs there (legal) hope for ID-based alternatives to cookies? How about the Privacy Sandbox?
Continue readingHow does US privacy compliance look in a cookieless world?
Continue readingAndrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition.
References:
John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing.
He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth.
Episode notes:
Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.
References:
Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.
References:
- Advanced Personalization Xchange
- MyData Business Models
- Prediction Machines, by Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Richard Whitt on Medium
- DataSwift on YouTube
Hoping to better understand a human-centric, demand-led future, we have spent a few months interviewing entrepreneurs and pioneers at the intersection of Marketing, Data, Privacy, and Technology. This channel is our attempt to expand on this effort and share our learnings along the way.
Masters of Privacy is hosted and maintained by PrivacyCloud, a Spain and US-based company that helps people, marketers, and publishers take control of their data, their money, and their experiences.
Recent Comments