What’s the current status of the MyData business models we had once envisaged? Is there a viable future for true personal agency?

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Julian Wilson began his career at Apple in the late 80s. Here he worked on projects such as the world’s first set top box, hybrid CD / internet games console and as part of the team who introduced Newton [arguably the forerunner to the iPhone].  

He left Apple to join ATT in 1996, where he conceived and built a digital cash payment service for mobile phones based on smart cards.  In 1999 after raising $5m from US venture capitalists and the Dutch Government, Julian led a management buyout of this technology to create SmartAxis BV.  After two more Internet start-ups focused on identity and mobile data, Julian joined Barclays engineering team in late 2013, where amongst other things he and a colleague submitted global patents for modification to the bitcoin protocols / blocks of crypto currency.  

Julian joined Ecospend in 2019 to build a self-sovereign data service on top of an Open Banking platform. He describes his role as putting an Internet lens onto product design.

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Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.

Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing. 

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Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.

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