M Celine Takatsuno: A 2021 review of MyData Business Models

M Celine Takatsuno is our most recent addition to the PrivacyCloud team. We have asked her to help us understand the current status of the various business models falling under the umbrella of a set of principles that the MyData Global organization has come to embody: human-centric control of personal data, individual empowerment, transparency, interoperability, etc. 

More specifically, we have gone through the same list I had put together in a 2019 article, “MyData Business Models”: Privacy Enhancement Tools, User Rights Management platforms, Self-Sovereign Identity tools, Personal Data Stores, Brand Relationship Management tools, Declared Data Platforms, Attention Management and survey-based market research tools, and Personal Data Marketplaces. 

About M Celine Takatsuno

Celine’s been working in data, technology, and privacy spaces for more than a decade.

Before joining us at PrivacyCloud, she was working on a couple of personal data projects, one in healthcare and one in e-commerce.

She’s founded three startups, consulted with a dozen more in media, marketing, and ‘tech for good’, and early on, led business and strategy teams for industry pioneers like Commission Junction.

(Photo by Mitchell Shapiro Photography 2020 – Used with permission)

Jodi Daniels: Privacy compliance in a cookieless world

Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies.

References:

Elizabeth Renieris: On the illusion of control and the trade-offs of innovation

Elizabeth Renieris is the Founding Director of the Notre Dame IBM Technology Ethics Lab, a Technology and Human Rights Fellow at the Carr Center for Human Rights Policy at the Harvard Kennedy School, and a Fellow at Stanford’s Digital Civil Society Lab. She’s an expert in cross-border data governance, and the ethical and human rights implications of emerging technologies.

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Julian Wilson: Self-Sovereign Data meets Open Banking

Julian Wilson began his career at Apple in the late 80s. Here he worked on projects such as the world’s first set top box, hybrid CD / internet games console and as part of the team who introduced Newton [arguably the forerunner to the iPhone].  

He left Apple to join ATT in 1996, where he conceived and built a digital cash payment service for mobile phones based on smart cards.  In 1999 after raising $5m from US venture capitalists and the Dutch Government, Julian led a management buyout of this technology to create SmartAxis BV.  After two more Internet start-ups focused on identity and mobile data, Julian joined Barclays engineering team in late 2013, where amongst other things he and a colleague submitted global patents for modification to the bitcoin protocols / blocks of crypto currency.  

Julian joined Ecospend in 2019 to build a self-sovereign data service on top of an Open Banking platform. He describes his role as putting an Internet lens onto product design.

References:

Andres Arrieta: Privacy, competition, and browser wars

Andrés Arrieta is Director of Consumer Privacy Engineering for the Electronic Frontier Foundation (EFF), where he oversees projects and tech policy like blocking trackers online when you browse. He is also an advocate for better privacy, cybersecurity, and fair competition. 

References:

Gam Dias: On privacy, agency, convenience, and freedom

Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.

Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing. 

References:

Dr. Augustine Fou: How AdTech Harms Society And Violates Privacy

Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group.

Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT.

References: 

John Marshall: Free is bad

John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing. 

He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth. 

Episode notes:

Stephane Hamel: Faith, trust, and pixie dust

Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.

References:

Milton Pedraza: The case for Personal Data as intellectual property

Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.

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