Gam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.

Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing. 

References:

Dr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group.

Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT.

References: 

John Marshall is the author of Free Is Bad, as well as a serial entrepreneur and a patent holder in analytics tracking. His companies built advertising and analytics tools and delivered the first distance-learning training courses in digital marketing. 

He has recently turned his focus to the nature of web advertising and consumer behavior, becoming a firm believer that our current relationship with the web as a free service has led to untenable compromises in service, information, and truth. 

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