What is the role of actual business outcomes when it comes to data ethics?

Catherine King is a content creator, moderator, enabler and instructor in the fields of data ethics and also the broader data and analytics space. She is currently Global Head of Brand Engagement at Orbition. 

Catherine was recently a speaker at the Ethics in eCommerce Summit in London (put together by the Ethical Commerce Alliance) in which we coincided. 

With Catherine we have explored a more controversial and practical approach to data ethics, under the acceptance that morals reflect a particular stance in a wide range of really important social issues, rather than a universal truth applicable to all. 


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