How does Retail Media solve addressability in a cookieless world? How do multiple retailers work together in a marketplace?

Jeffrey Bustos is the VP, MAD (Measurement Addressability Data) + Commerce at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technologies. His projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. 

Previously, Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, assisting them with cookieless solutions, audience strategy & activation, as well as data taxonomy & identity resolution for CDPs and Data Clean Room activations.


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