What will happen to Google Analytics in the EU? Do we really need to rely on consent for analytics purposes?
Maciej Zawadziński is an AdTech and MarTech expert, founder of several successful companies and online privacy rights advocate. Striving towards more conscious data use and a healthier digital advertising ecosystem, Maciej is currently devoting his knowledge and skills to developing Piwik PRO – a privacy-focused analytics platform, the perfect alternative to Google Analytics.
We have debated the immediate consequences of recent developments concerning the use of Google Analytics in the European Union, as well as other important topics for Marketing Technology and Digital Analytics professionals: valid consent, sample sizes, the avoidance of cookie banners altogether, and the future of data-driven marketing.