Why do we stand consent pop-ups? Do they help at all? Will first-party data render them obsolete?
Peter Hense is a partner at Spirit Legal, Germany. Peter advises well-known national and international companies in their implementation of digital business models in the areas of IT, data protection and competition law, especially in the e-commerce, automotive and travel industries. Peter specializes in data privacy litigation, particularly in the area of Advertising Technology.
In this episode we discuss the uselessness and potential demise of Consent Management Platforms (CMPs) in a first-party data future. We will also touch on Data Clean Rooms and whether they actually deserve the label.