What do we do about media monetization in the absence of cookies and email addresses? Can we still find an alignment with the regulatory framework?
Continue readingMattia Fosci
- April 6, 2023
- Tagged as: adtech, consent, cookies, eprivacy, GDPR, marketing, Privacy, zero-party data
What should publishers prioritize to survive as a business in the face of powerful browsers and colossal competitors?
Continue readingWith Nina Müller, Ethical Commerce Alliance Director and host of the Ethical Allies podcast.
Continue readingNicola Newitt
- March 9, 2023
- Tagged as: adtech, Clean Room, eprivacy, GDPR, marketing, Privacy
Will Data Clean Rooms live up to their privacy-preserving expectations? How specifically do they solve the GDPR compliance challenge?
Continue readingWhy is AI compliance falling on privacy professionals? As everything becomes AI-powered, where is the red line for “automated decisions”?
Continue readingPeter Hense
- October 14, 2022
- Tagged as: adtech, CMP, consent, cookies, Data Clean Room, eprivacy, Privacy
Why do we stand consent pop-ups? Do they help at all? Will first-party data render them obsolete?
Continue readingGam Dias is a partner at 3PointsDIGITAL, part of the MSQ Group of Digital Agencies, where he is growing the Data Strategy and Personal Data practice. Gam previously co-founded e-commerce consultancy First Retail, and prior to that was Head of Data Strategy at Aviva Insurance. He is also an associate professor at IE Business School.
Gam has been an active member of the MyData Madrid community since its inception in late 2019, and we use our past debates as a starting point, eventually touching on a few hot topics: personal agency, privacy vs convenience, personal data stores, and reinventing digital marketing.
References:
- The Laws of Simplicity, by John Maeda
- MyData Madrid on Meetup.com and Twitter
- 3PointsDIGITAL
- Gam Dias at IE Executive Education
Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.
References:
- Advanced Personalization Xchange
- MyData Business Models
- Prediction Machines, by Ajay Agrawal, Joshua Gans, Avi Goldfarb
- Richard Whitt on Medium
- DataSwift on YouTube
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