Why do we stand consent pop-ups? Do they help at all? Will first-party data render them obsolete?
Continue readingPeter Hense
- October 14, 2022
- Tagged as: adtech, CMP, consent, cookies, Data Clean Room, eprivacy, Privacy
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Why do we stand consent pop-ups? Do they help at all? Will first-party data render them obsolete?
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Continue reading →What will happen to Google Analytics in the EU? Do we really need to rely on consent for analytics purposes?
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Continue reading →Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.
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