Why do we stand consent pop-ups? Do they help at all? Will first-party data render them obsolete?
Continue readingPeter Hense
- October 14, 2022
- Tagged as: adtech, CMP, consent, cookies, Data Clean Room, eprivacy, Privacy
What will happen to Google Analytics in the EU? Do we really need to rely on consent for analytics purposes?
Continue readingHow does US privacy compliance look in a cookieless world?
Continue readingDr. Augustine Fou is a digital marketer of 25 years, currently working as an independent cybersecurity and ad fraud investigator. He was Chief Marketing Science Officer at the Advertising Research Foundation and Group Chief Digital Officer at Omnicom’s Healthcare Consultancy Group.
Dr. Fou taught digital marketing at NYU and Rutgers University and he got his PhD, at the age of 23, in Materials Science & Engineering from MIT.
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Stéphane Hamel is a seasoned independent digital marketing and analytics consultant, innovator, speaker and startup & agency advisor. He is also Digital Marketing Program Director for the Faculty of Business Administration at Laval University (Quebec City, Canada). He has recently embarked on a mission to protect user privacy and the ethical use of data.
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