Spring Newsroom: ePrivacy, MarTech, Competition, Zero-Party Data, and the Future of Media

Hi again! We are bringing our regular “Newsroom” updates to this channel, covering quarterly news on five topics: 

  • ePrivacy and regulatory framework
  • MarTech and AdTech in a Privacy-First world
  • Competition and digital markets
  • Zero-Party Data and Customer Centricity
  • The future of media

Please check our full blog post for a complete transcript, including links and references.

Maciej Zawadziński: A future without Google Analytics

Maciej Zawadziński is an AdTech and MarTech expert, founder of several successful companies and online privacy rights advocate. Striving towards more conscious data use and a healthier digital advertising ecosystem, Maciej is currently devoting his knowledge and skills to developing Piwik PRO – a privacy-focused analytics platform, the perfect alternative to Google Analytics.

We have debated the immediate consequences of recent developments concerning the use of Google Analytics in the European Union, as well as other important topics for Marketing Technology and Digital Analytics professionals: valid consent, sample sizes, the avoidance of cookie banners altogether, and the future of data-driven marketing.

References:

Monographic: A legal approach to “cookieless” marketing

As an answer to the obvious legal challenges of ID-based, cross-media deduplication (currently greater than those faced by third-party cookies), Google Chrome’s Privacy Sandbox, and its related W3C Working Group, provides a framework for advertisers and publishers to leverage a browser-level interest graph while preserving anonymity, through the use of aggregate data and minimum audience thresholds. As key drawbacks, there is little control on the consumer side, and local storage could result in data leaks when coexisting with either shared-identity, third-party cookies, and platform-specific IDs or walled gardens.

We will address these and other issues from a legal perspective (ePrivacy + GDPR, mostly), and your humble host (Sergio Maldonado) will be on his own for this particular mission.

References:

Gabriela Zanfir-Fortuna: A world tour of data protection laws

Gabriela Zanfir-Fortuna is a Senior Counsel for Global Privacy and EU data protection law at the Future of Privacy Forum and former legal officer for the EDPS (Brussels). She holds a PhD in data protection law.

References:

Elizabeth Renieris: On the illusion of control and the trade-offs of innovation

Elizabeth Renieris is the Founding Director of the Notre Dame IBM Technology Ethics Lab, a Technology and Human Rights Fellow at the Carr Center for Human Rights Policy at the Harvard Kennedy School, and a Fellow at Stanford’s Digital Civil Society Lab. She’s an expert in cross-border data governance, and the ethical and human rights implications of emerging technologies.

References:

Recent Comments