As an answer to the obvious legal challenges of ID-based, cross-media deduplication (currently greater than those faced by third-party cookies), Google Chrome’s Privacy Sandbox, and its related W3C Working Group, provides a framework for advertisers and publishers to leverage a browser-level interest graph while preserving anonymity, through the use of aggregate data and minimum audience thresholds. As key drawbacks, there is little control on the consumer side, and local storage could result in data leaks when coexisting with either shared-identity, third-party cookies, and platform-specific IDs or walled gardens.

We will address these and other issues from a legal perspective (ePrivacy + GDPR, mostly), and your humble host (Sergio Maldonado) will be on his own for this particular mission.

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Jodi Daniels is Founder and CEO of Red Clover Advisors, a privacy consultancy helping companies from startup to Fortune 100 create privacy programs, build customer trust and achieve GDPR, CCPA, and privacy law compliance. Jodi as a Certified Informational Privacy Professional and serves as the outsourced privacy office for companies.

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Sille Sepp serves as the Programmes Lead for MyData Global, an international nonprofit aiming to empower individuals by improving their right to self-determination regarding their personal data.

With a background in Sociology and Urban Governance, Sille is especially keen to explore the MyData concept in the urban context, and the implications of digital technologies and the data economy on society.

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