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Tag: Richard Whitt

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Milton Pedraza: The case for Personal Data as intellectual property

  • December 28, 2020
  • Tagged as: adtech, APX, brands, datalucent, dataswift, digi.me, ip, Luxury Institute, marketing, Milton Pedraza, mydata, personal data, prediction machines, Richard Whitt

Milton Pedraza is CEO of the Luxury Institute, as well as a private investor, a frequent guest speaker at Columbia University, and a well-known entrepreneur. Of particular relevance to us, Milton is an investor in DataLucent and Digi.me, the former of which has recently launched an Advanced Personalization Xchange (APX) together with the Luxury Institute.

References:

  • Advanced Personalization Xchange
  • MyData Business Models
  • Prediction Machines, by Ajay Agrawal, Joshua Gans, Avi Goldfarb
  • Richard Whitt on Medium
  • DataSwift on YouTube
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