Will the modern data warehouse help replace CDPs for customer data integration and “activation” purposes?

Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio. 

The following topics have been covered in this interview:

  • Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack
  • The value of composable CDPs and Reverse ETL 
  • Privacy compliance challenges of CDPs and customer data integration as a whole
  • Potential overlaps with Data Clean Rooms

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