Will the modern data warehouse help replace CDPs for customer data integration and “activation” purposes?
Tejas Manohar is the co-founder and co-CEO of Hightouch. Prior to founding Hightouch, Tejas was an early engineer at Segment, a leading Customer Data Platform (CDP) acquired by Twilio.
The following topics have been covered in this interview:
- Current limitations of Customer Data Platforms (CDP) as a core building block of the marketing data stack
- The value of composable CDPs and Reverse ETL
- Privacy compliance challenges of CDPs and customer data integration as a whole
- Potential overlaps with Data Clean Rooms